Monday 29 September 2014

Why data-driven campaigning matters in the 2014 US elections and beyond

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Mary Weilage

Editor of this Newsletter

Mary Weilage | Senior Editor | @TechRepublic

Mary Weilage is a Senior Editor for the CBS Interactive site TechRepublic.

Why data-driven campaigning matters in the 2014 US elections and beyond

The 2012 Obama campaign took data-driven campaigning to a new level. In the future, more campaigns will leverage data to decide how to influence you to vote.

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