Wednesday, 28 May 2014

Lifecycle of disruption: How Square scaled to $5 billion and stayed true to its mission

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Conner Forrest

Editor of this Newsletter

Conner Forrest | Staff Writer | @connerforrest

Conner Forrest covers startups and Google for TechRepublic and is passionate about the convergence of technology and culture.

Editor's note

When asked what advice she had for startups, Square's Faryl Ury said, "Keep in mind who you're building for. That's something that we always do."

Lifecycle of disruption: How Square scaled to $5 billion and stayed true to its mission

With its free card reader and simple software, Square streamlined payment and POS systems, and made them available to a lot more people. Here's how they scaled it into a multi-billion dollar business.

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