Wednesday 27 March 2013

IT pricing inquiry result: Australians are fools

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TechRepublic Member | March 27, 2013

Editor's note
Last Friday was an exciting and sobering day in Canberra. The IT pricing inquiry was in session, and the committee had finally managed to make Apple, Adobe, and Microsoft appear before it. It was a very interesting contrast of approaches from the three vendors: Apple pointed the finger at record companies, Adobe kept trying to distract from the man behind the curtain by repeating "Creative Cloud" over and over again, and Microsoft leaned back into the warm embrace of laissez-faire capitalism and pointed to supply and demand. It was at once a relief to see a vendor admit that it is charging high prices simply because it can, and also quite sobering to realise that we are part of a market being played for fools. All of these thoughts and more are contained in my column for this week, which is linked below. Have a great long weekend, everyone, and we'll see you again next week. --Chris

IT pricing inquiry result: Australians are fools

At the end of last week, the IT pricing inquiry heard evidence from Apple, Adobe, and Microsoft — and the evidence is damning, especially for consumer behaviour. Read more

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